Messages. Interconnected and ready to be re-used and shared.
Why Livestock Matter is an expert‑curated collection of messages, tools, stories, and resources around sustainable livestock that raise awareness, support investments, generate positive change for the developing world.
Livestock production in developing countries is growing rapidly and will continue to do so for decades, which is opening major pathways out of poverty for nearly 700 million small-scale producers living on less than $1.90 a day.
On mixed crop-livestock farms that produce most of the world’s livestock products, appropriate market-driven solutions will help farmers sustainably intensify production, providing income and livelihoods and offering opportunities to empower women
In dry areas, where livestock underpin livelihoods, improving livestock assets and safeguarding access to grazing land will help communities overcome conflict, drought and other climate shocks, and sustainably manage rangelands
More than in other agricultural sectors, investing in climate-smart and profitable livestock systems can generate and sustain jobs and businesses – especially for young people and women – and pull millions of people out of poverty